Archive for online business management
How an OBM Can Help Manage Projects
Posted by: | Comments- Creation of a project plan, including timeline, process, people and other resources
- Setup and maintenance of an online project management tool
- Delegating details of the project to various team members
- Communication of project status and ongoing details to all players
- Following-up with players as necessary to ensure that “stuff gets done” on time
- Managing the budget for the project
- Handling challenges for the project as they arise, with a focus on finding a solution quickly
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How an OBM Can Help Manage Marketing Implementation
Posted by: | CommentsIf you’re a small business owner whose company is taking off (and you’ve established an online presence to inform people about your offerings) but finding it hard to juggle so many tasks, it’s high time you get a skilled Online Business Manager. An OBM can improve a company’s online presence and overall marketing thrust. Apart from having a visitor-friendly website, there should be a clear call to action for website visitors.
Small business owners managing their marketing activities on their own, and on a piecemeal fashion, are courting trouble. Sure, such entrepreneurs may get somewhere, but not exactly the goal they may be aspiring for.
An OBM can offer the external perspective and help in evaluating the business, including how a marketing strategy may be working and what marketing materials are still needed. An OBM can set in motion a public relations campaign and handle multiple social media networking. An Online Business Manager can devise plans to create visibility and enable a company to reach more customers.
Smart OBMs can devise a social marketing strategy first (and figure out if the site is a good fit for prospects and/or client base) before creating an official page and posting product information in a social media site.
To see exactly how an OBM may benefit your business schedule a free consultation with Kim today!
How an OBM Can Help Manage Joint Venture Opportunities
Posted by: | CommentsIf you’re keen on taking part in a joint venture business – which is a strategic alliance between two or more parties sharing assets, knowledge, profits and intellectual property – an Online Business Manager can help you manage multiple tasks.
Assuming you’ve entered the joint venture with your eyes open (you know the risks involved, the legal implications, the technical aspects of a joint venture), the next thing you need to focus on is how to be a successful joint venturer. After creating a full-fledged joint business plan, you’d need to map out negotiation tactics and hire an efficient support professional
An Online Business Manager can get lots of work off your plate. There’s no reason why you must let big business opportunities (that can generate additional income for you) pass you by because you’re too busy. From the creation of the joint venture project plan, to coordinating with those involved in the business, to implementing or bringing the project to life, an OBM can help you every step of the way.
A joint venture may be two small firms melding and facing formidable competition from bigger, established firms. Or it may be one big company forming an alliance with a small but nimble firm. Whichever is the case, the main goal is to expand and create a stronger presence in the market.
The success of a joint venture depends on several factors. An Online Business Manager can come in to help execute the overall business plan, help the joint venture partners keep abreast with industry developments or trends, be updated on the status of projects, and even manage a budget and implement a marketing communications plan.
Want to work with a qualified OBM, schedule a free consultation today!
How an OBM Can Help Manage Your Ezine
Posted by: | CommentsEntrepreneurs who know that competition can always overtake them at anytime strive to maintain a competitive edge, offering customers extra value and understand the importance of hiring capable support staff, including an Online Business Manager (OBM). An OBM can help the business owner, first and foremost, by creating an overall communications plan. Part of the marketing communications plan is managing an ezine. Establishing the ezine publication entails continuous work. A professional ezine template must be created, content needs to be updated, and ads/promotional materials managed.
Studies show that a large percentage of people are using social networking sites to increase business contacts, and reading online articles to update their knowledge. An OBM can tap into this trend and highlight the unique selling propositions of a business.
The Online Business Manager can manage lists and solo emails sent to the list. Having more people in the company’s mailing/subscription list can increase the likelihood of generating sales. By handling all these tasks, the OBM frees up time for the business owner to concentrate on business operations and long-term planning.
Being skilled in article writing, publicity & PR, the OBM can help implement the business owners marketing plan to attract visitors by offering interesting website content in various formats — text, audio, and video. The OBM will also likely be able to spot outdated information and review autoresponders regularly. Beyond this, the OBM can take charge of execution of strategies and utilization of resources by team members. An Online Business Manager is also skilled in negotiating with other parties for cross promotions, laying the foundation for greater business success.
Want to work with a certified online business manager, schedule a free consultation today!
How an OBM Can Help Manage Your Affiliate Program
Posted by: | CommentsPeople seriously involved in affiliate marketing (a marketing system whereby affiliates are rewarded for every customer who is enticed to visit a site and responds to a call to action) are usually multi-taskers (who may opt to obtain assistance from an Online Business Manager). An OBM – trained professional who can readily take on tasks like website traffic generation, blogging, online research, and so on — can monitor affiliate activity, identify areas for improvement, and work on increasing revenue streams.
Hiring an OBM to help can be a smart move, especially for the merchant and the affiliate buried under a pile of work but who want to sustain and let their business network grow. An OBM can help in a variety of ways. One is by helping recruit new affiliate partners and maintaining good relationship with them. Apart from helping the retailer in human resources functions, the OBM can assist in the marketing of the business.
The OBM can assist both the business owner and the affiliate marketer (who refers people to the site). The Online Business Manager is also usually skilled in website management. The OBM can ensure that the website is visitor-friendly or easy to navigate, and filled with fresh, interesting content. On top of this, the OBM can work closely with the Affiliate Marketing Manager in building and expanding the affiliate program.
Beyond tracking metrics (which includes checking whether online visitors are staying on the site and proceeding to transact or not), the Online Business Manager can help the retailer or business owner initiate new campaign ideas, incentives, and bonus offers, as well as monitor and assess affiliate practices.
How an OBM Can Free Up the Business Owner
Posted by: | CommentsEntrepreneurs need to study and take charge of many things, from monitoring cash flow, to customer acceptance of products, to financial implications of an expansion, and very busy ones have the good sense to hire an Online Business Manager (OBM).
An OBM is a virtually based professional who lends support to the business owner by assuming day-to-day tasks and keeping the project management tool up-to-date. Most small entrepreneurs tend to do as many things as they can all by themselves, leaving little time to focus on the big picture, and almost no personal time for themselves. By enlisting the help of an OBM, the business owner/entrepreneur can devise a more systematic approach for business, and also obtain help in marketing implementation.
A business savvy OBM with special skills (good communicative ability, blogging & website management knowhow, and also organizational and leadership skills) can help the business owner achieve more in a couple of years, than several years of trial and error. At the end of the day, all the help that an Online Business Manager offers can translate to huge cost savings and larger profits for the entrepreneur. In other words, the OBM can free up time for the business owner to concentrate on other crucial business matters.
All it may take to kickstart a business is to enlist the services of a good Online Business Manager.
Stop spending your time doing the day to day things of making sure stuff gets done. See if you are ready to work with an Online Business Manager. Schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
How an OBM (Online Business Manager) Can Help Manage Your Website
Posted by: | CommentsWhat’s great about an Online Business Manager is that they are specially groomed for online businesses and are therefore masters when it comes to managing websites. For this reason, the benefits of an Online Business Manager when it comes to managing a website is boundless.
First of all, they are capable of managing the set up of websites from the shopping cart, subscription to list building. Setting up the processes behind the scenes, sending newsletters and confirmation emails are also part of their job description. They are also responsible for reviewing all posts before putting them in the site. OBM‘s are also very good in picking the people behind web design from content providers to blog and graphic designers. The stores page to showcase all the website’s products will also be done for an orderly layout.
An Online Business Manager is also involved in the difficult task of testing all links within the site to ensure that they all work. Old and inconsistent content will also be weeded out by them and replaced with more accurate and up to date information Plug ins and statistical programs will also be installed by the manager not to mention setting up the testimonials page which is a requirement for any business.
All in all, an Online Business Manager will be the site’s main administrator and troubleshooter. With a dedicated OBM, websites will be flawless and always ready to receive new visitors. Make sure to choose an excellent OBM and the business will flourish.
What Is an Online Business Manager and Why Do I Need One?
Posted by: | CommentsThere are many business owners who find themselves juggling various employees and contractors. They have virtual assistants, personal assistants, web designers and advertisers – just to name a few. And yet they still find themselves buried under so much work that they aren’t able to do what they should be doing – running a growing company.
These are the types of business owners who need an OBM. But why don’t they have one? Simply put, many of them don’t even realize that such a person exists. They realize they need help, but they aren’t sure what type of help.
An OBM will typically be qualified to help the business owner with the following:
- Advertising/Marketing Plans
- Human Resources
- Project Management
- Product Research and Development
- Business Training Manuals
- Budgets/Payroll
- Managing other employees and contractors.
If you are a business owner who finds themselves in such a position….just imagine the opportunities an OBM can afford you! With the addition of a single person – even part time – you will suddenly have the time and resources once more to focus on what you do best: building your business. If you find that you are spending all your time on the minutia and not enough time growing and building toward greater success, then hiring an OBM may be the right move to get you back on track.
Online Business Manager = Website Manager
Posted by: | CommentsToday’s technology says that for any business to survive, it should have a website. Not all business owners, though, are born with a talent to manage their own websites – or even the time to learn how. This is but another reason to hire an Online Business Manager – an OBM would know how to manage your website and more.
Managing websites is not as easy you may think. It entails a lot of work that an OBM sure can handle. Some of those website management tasks are:
1. Create new websites (e.g. when there are new products, etc.)
2. Update website contents
3. Hire and manage needed web and graphic designers, even copywriters
4. Set-up “subscribe button” for list building
5. Allows online purchase through a “buy button”
6. Tests all links and works out the kinks
7. Ensure that all your websites have Google Analytics
8. Make certain that social media plug-ins are installed
9. Collects testimonials to place in site
10. Build a page with all your products and services
See, managing a website is not that easy. But if you hire an OBM now, then it becomes a piece of cake!
Online Business Manager = Operations Manager
Posted by: | CommentsMore and more business owners have decided to hire an online business manager for the many benefits it offers. If you still have not jumped on board the latest trend, here is just one reason for doing so: an OMB allows you to leave the management of operations and focus on the more important things.
Managing business operations is not as easy as business owners hope it would be. It entails a lot of things and these things are things that an OBM is great at and enjoy doing.
Businesses have a way of jump starting even without key systems in place. Hiring an OBM allows you to check these systems and put them in place if lacking. Some of the key systems that an OBM can review for you are marketing, back-ups, customer service, billing, and even delivery.
Speaking of key systems, establishing them does not mean the end of the task. Your OBM will ensure that the systems are equipped with the right processes, tools, and even players.
And there are more! An OBM can:
• Create and maintain your Standard Operating and Procedures Guide
• Implement automated business software
• Manage client payments
• Create a collections process
• Assures that information is placed in an effective backup system
If these are not enough for you to hire an OBM, I don’t know what is. Go ahead, get yourself an OBM and see how so much better business operations become.
