Imagine Where You Could Take Your Business If Someone Else Was Managing the Day-to-Day and Making Sure Stuff Gets Done!
Are you ready to transform your business to the next level?
Then chances are, you are ready for an OBM.
5 Ways to Earn Customer Loyalty and Trust
By · CommentsSome studies have shown that a big part of business revenues come from loyal customers who keep on buying from their favorite stores. This is why obtaining customer loyalty is very important in every business strategy.
Here are 5 ways to earn customer loyalty and trust:
- Publish complete and truthful content on your website. Do not play around words or give additional features that your products and services don’t have.
- Do not plagiarize the content from other websites. Always assume that your customers are well-versed with the internet and don’t attempt to fool them by copying off from somebody else’s work.
- Deliver on what was promised, otherwise don’t make promised you can’t keep. If you say something or agreed to a condition, make sure that you give this to your customer.
- Good customer service is offering support from the beginning when the customer is inquiring and extending this support up to the time they have already made the purchase.
- A good referral system can also encourage them to keep on patronizing your products as well as attract new business. This could mean giving incentives or rewards to your most valued customers.
How an OBM Can Help Manage your Launches
By · Comments- Setup a launch plan based on strategy from the business owner
- Ensure that key players are in place for each stage of the launch
- Establish a clear promotional schedule for each phase of the launch
- Work with a copywriter for launch materials (if necessary)
- Work with affiliate partners (as outlined in next section)
- Manage creation of the sales page
- Keep everyone on task throughout the launch and stay on top of any “dropped balls”
- Support the business owner as needed throughout the launch
- Be “on call” the day of the launch to take care of any urgencies/changes
- Update all websites and other marketing materials after the launch
- Ensure that the offering itself is delivered as promised
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
How an OBM Can Help Manage Manage your Affiliate Program
By · Comments- Work with business owner to establish details for their affiliate program
- Setting up the affiliate program in the shopping cart
- Setting up a resource page for affiliates
- Coordination of promotional materials for various promotions
- Keeping in touch with affiliates to advise of upcoming promotions
- Follow-up with affiliates as needed to support their promotions
- Managing payment of affiliates
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
Where To Post Your Web Video
By · CommentsSo you’ve spent countless hours thinking, planning, filming and editing your web video. And finally, the video is ready to be distributed across the Internet. However, there is only one problem; you aren’t quite sure where you should put your video? There are literally hundreds of websites that allow you to upload your web video; however, not all of these sites will give you the traffic that you want desire.
When you are searching for locations to post your web video, you will want to ensure that they have enough daily traffic to give your video a chance to shine. Of course, there are plenty of websites that will allow you to have this exposure, they key is putting your video on the right sites.
For many individuals who make web videos there is only one site that provides them with enough traffic and daily viewers to satisfy their need for page views. This site is YouTube, and it is quickly becoming one of the top sites for individuals to be entertained, informed and enlightened. With the ability for literally anyone to post a video, you are able to show the world what you have to say.
However, the key in getting your video seen by YouTube members is by placing keywords that are popularly searched and relate directly to what your video is about. If you are showing a new product, type in keywords that refer to the product and what it fixes. It is very simple to gain views from YouTube; however, you must know how to describe your video properly.
Another website that is quickly becoming popular in posting videos is MySpace. There have been many individuals who have gained notoriety through this site, and if you are promoting a service or product, than you don’t want to miss this website. The reason why videos do so well on this website is because it allows you to watch videos and then instantly show your friends, because MySpace is more than a video hosting site, it is an extremely popular social networking site.
Thus, if your video truly sheds light on a particular subject, or is very helpful, it won’t be long until your video makes its rounds throughout thousands of friend’s lists. Of course, make sure that your video clearly explains its topic and is very helpful, because the last thing that you want to do is mislead an army of MySpacers.
If you want to post your video on another site that has millions of visitors, than you will want to put your video on Google Video. This amazing website will allow you to post your video, similar to YouTube, and then let people search for the video either through the main page at Google Video, or through the Google search engine. Again, this is where putting proper keywords is extremely important, if not pivotal to your videos success.
Remember, if you put time and energy into your video, you will want to also put time and energy into where and how you post your videos. By doing so, you will most likely experience web video success, and increased traffic to your website.
How an OBM Can Help Manage your JV Partnerships
By · Comments- Managing the implementation of any JV partner projects
- Creating the project plan for JV partner projects
- Coordinating with members of the JV partner’s team
- Communicating key details to the players involved
- Following-up with JV partners and/or the business owner as needed to bring the project to life
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
How an OBM Can Help with Managing Speaking Engagements
By · Comments- Preparation of Speaking Kit
- Reviewing speaking requests on behalf of the client
- Confirming details of speaking agreement
- Coordinating details with Host
- Managing Travel
- Preparation of all speaking materials in advance
- Ordering of any products to be sold on-site
- Onsite management (as required)
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
Web Video and Businesses
By · CommentsIf you own your own business than there are several things that you can do to increase your business visibility, however, the most powerful means to advertise your business is through the Internet. For many years the best way to advertise for your business was through normal, text ads and other types of articles. Even though there are many businesses that have found success through these means, with the ever evolving technology that surrounds the Internet, soon businesses have found a new means to promote their company. This new way of advertising is through web videos, and it is quickly becoming one of the best ways to create brand loyalty and help build a customer base.
Whether you own a huge business, or if you are just starting off, you can benefit from using web videos as a main source of advertising. One of the greatest reasons why so many businesses, large and small, are using web videos to promote themselves is because it is cost effective. This is a huge reason why so many small businesses are taking hold of web videos, because they only have to pay for the cost of making the video, and in some cases this is close to zero.
Many businesses that use web videos host them on popular vide sites, such as YouTube or Google Video. However, if you want to make a video about your business there are several steps that you should take to ensure a positive feedback.
If you run a specialty store, or something that has a niche audience, than you want to design your web video around your customers needs. A great way to gain customers and create a good brand loyalty is by making a web video that not only informs customers about your product or service, but also gives them something in return. An example of this would be if you owned a computer repair store, you would want to publicize your company, as well as help your potential customers.
A great way of doing this is by showing your customers how to fix a common problem with their computer. After you have shown them something that is useful, begin to mention your company, and soon many individuals will begin to call or visit your website because you helped them without asking for money.
This is a great way to let your customers actually trust you, and when customers trust a business, they usually will stay with them for many years. If you have owned a business for any time span, than you understand repeat customers make up most of your businesses revenue, thus you want to make as many repeat customers as possible. By allowing your customers to trust you, you will have a better chance of building a relationship with the customer. Using web videos are a great way to not only promote your business, but also to help people.
In a world that is surrounded by cut-throat advertising, it is imperative that you have a business concept that allows individuals to trust you, as well as feel that you are there to help them. After you have done so, you have created a successful web video campaign.
Managing Your Marketing Implementation
By · Comments- Managing the day-to-day implementation of the business owners marketing strategy, which could include:
- Affiliate (Joint Venture) Marketing
- Article Marketing
- Audio/Video Marketing
- Email Marketing
- Publicity & PR
- SEO & Pay per Click Marketing
- Social Media
- Speaking Engagements
- Traditional “offline” Marketing
- Establishing a team to take care of the ongoing marketing activities (as required)
- Reviewing autoresponders and follow-up sequences on a regular basis (for outdated information and accuracy)
- Reviewing upsell opportunities in the buying process
- Reviewing pink spoon “freebies” for refreshment
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
The Key to Creating Effective Buzz On and Offline
By · CommentsSavvy business people know that one of the best ways to get effective, targeted, free advertising is by word of mouth. Word of mouth advertising, also called positive “buzz,” occurs when people speak highly of you to their friends and acquaintances in a way that causes some of those people to either repeat what they have heard or to act on what they have heard and contact you to do business.
Word of mouth has many advantages:
- It is basically free
- It is highly effective
- It feeds off itself – once you get a buzz going it can last for weeks, months or even years
However, while many people understand the value of word of mouth advertising, few know how to make it work effectively and consistently. This is because simply doing a good job or creating a good marketing campaign is not sufficient. When it comes to word of mouth, you have to be memorable.
Perhaps this scenario is familiar: You are laughing with a friend, talking about the events of your day. You remember a really clever ad that you saw, and relate the ad along with the punch line. You and your friend laugh, then mention how you’ve wanted to try out that kind of product or service. Unfortunately for the advertiser, you remember the joke, but not the name.
In this scenario, the advertiser overlooked the most important factor in promotions: Branding.
This is just one example of how important branding can be to effective advertising. By creating your own brand and then using it consistently – either overtly or subtly – you will be able to make yourself and your products and services memorable.
One of the most important places to brand yourself is online. This is because the internet is the all-time great when it comes to “buzz-makers.” Check your email right now, and you probably have at least 5 emails with links in them to websites, videos and other items of interest. But when you click those links, you will never remember who actually created the content unless it is visible on the webpage itself.
If you want to be remembered by visitors to your website – even if they do not buy the first time they come – then it is imperative that you create memorable content and provide memorable service. On top of this, however, make it easy for people to find you. Make sure that your webpage is unique and bears your brand name proudly so that it can easily be identified as the best in the crowd.
Concerned that your online branding may not be working effectively and generating the kind of attention and buzz that your business deserves? Schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
