Archive for Marketing Your Business
5 Ways to Earn Customer Loyalty and Trust
Posted by: | CommentsSome studies have shown that a big part of business revenues come from loyal customers who keep on buying from their favorite stores. This is why obtaining customer loyalty is very important in every business strategy.
Here are 5 ways to earn customer loyalty and trust:
- Publish complete and truthful content on your website. Do not play around words or give additional features that your products and services don’t have.
- Do not plagiarize the content from other websites. Always assume that your customers are well-versed with the internet and don’t attempt to fool them by copying off from somebody else’s work.
- Deliver on what was promised, otherwise don’t make promised you can’t keep. If you say something or agreed to a condition, make sure that you give this to your customer.
- Good customer service is offering support from the beginning when the customer is inquiring and extending this support up to the time they have already made the purchase.
- A good referral system can also encourage them to keep on patronizing your products as well as attract new business. This could mean giving incentives or rewards to your most valued customers.
How an OBM Can Help Manage Manage your Affiliate Program
Posted by: | Comments- Work with business owner to establish details for their affiliate program
- Setting up the affiliate program in the shopping cart
- Setting up a resource page for affiliates
- Coordination of promotional materials for various promotions
- Keeping in touch with affiliates to advise of upcoming promotions
- Follow-up with affiliates as needed to support their promotions
- Managing payment of affiliates
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
Where To Post Your Web Video
Posted by: | CommentsSo you’ve spent countless hours thinking, planning, filming and editing your web video. And finally, the video is ready to be distributed across the Internet. However, there is only one problem; you aren’t quite sure where you should put your video? There are literally hundreds of websites that allow you to upload your web video; however, not all of these sites will give you the traffic that you want desire.
When you are searching for locations to post your web video, you will want to ensure that they have enough daily traffic to give your video a chance to shine. Of course, there are plenty of websites that will allow you to have this exposure, they key is putting your video on the right sites.
For many individuals who make web videos there is only one site that provides them with enough traffic and daily viewers to satisfy their need for page views. This site is YouTube, and it is quickly becoming one of the top sites for individuals to be entertained, informed and enlightened. With the ability for literally anyone to post a video, you are able to show the world what you have to say.
However, the key in getting your video seen by YouTube members is by placing keywords that are popularly searched and relate directly to what your video is about. If you are showing a new product, type in keywords that refer to the product and what it fixes. It is very simple to gain views from YouTube; however, you must know how to describe your video properly.
Another website that is quickly becoming popular in posting videos is MySpace. There have been many individuals who have gained notoriety through this site, and if you are promoting a service or product, than you don’t want to miss this website. The reason why videos do so well on this website is because it allows you to watch videos and then instantly show your friends, because MySpace is more than a video hosting site, it is an extremely popular social networking site.
Thus, if your video truly sheds light on a particular subject, or is very helpful, it won’t be long until your video makes its rounds throughout thousands of friend’s lists. Of course, make sure that your video clearly explains its topic and is very helpful, because the last thing that you want to do is mislead an army of MySpacers.
If you want to post your video on another site that has millions of visitors, than you will want to put your video on Google Video. This amazing website will allow you to post your video, similar to YouTube, and then let people search for the video either through the main page at Google Video, or through the Google search engine. Again, this is where putting proper keywords is extremely important, if not pivotal to your videos success.
Remember, if you put time and energy into your video, you will want to also put time and energy into where and how you post your videos. By doing so, you will most likely experience web video success, and increased traffic to your website.
How an OBM Can Help with Managing Speaking Engagements
Posted by: | Comments- Preparation of Speaking Kit
- Reviewing speaking requests on behalf of the client
- Confirming details of speaking agreement
- Coordinating details with Host
- Managing Travel
- Preparation of all speaking materials in advance
- Ordering of any products to be sold on-site
- Onsite management (as required)
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
Web Video and Businesses
Posted by: | CommentsIf you own your own business than there are several things that you can do to increase your business visibility, however, the most powerful means to advertise your business is through the Internet. For many years the best way to advertise for your business was through normal, text ads and other types of articles. Even though there are many businesses that have found success through these means, with the ever evolving technology that surrounds the Internet, soon businesses have found a new means to promote their company. This new way of advertising is through web videos, and it is quickly becoming one of the best ways to create brand loyalty and help build a customer base.
Whether you own a huge business, or if you are just starting off, you can benefit from using web videos as a main source of advertising. One of the greatest reasons why so many businesses, large and small, are using web videos to promote themselves is because it is cost effective. This is a huge reason why so many small businesses are taking hold of web videos, because they only have to pay for the cost of making the video, and in some cases this is close to zero.
Many businesses that use web videos host them on popular vide sites, such as YouTube or Google Video. However, if you want to make a video about your business there are several steps that you should take to ensure a positive feedback.
If you run a specialty store, or something that has a niche audience, than you want to design your web video around your customers needs. A great way to gain customers and create a good brand loyalty is by making a web video that not only informs customers about your product or service, but also gives them something in return. An example of this would be if you owned a computer repair store, you would want to publicize your company, as well as help your potential customers.
A great way of doing this is by showing your customers how to fix a common problem with their computer. After you have shown them something that is useful, begin to mention your company, and soon many individuals will begin to call or visit your website because you helped them without asking for money.
This is a great way to let your customers actually trust you, and when customers trust a business, they usually will stay with them for many years. If you have owned a business for any time span, than you understand repeat customers make up most of your businesses revenue, thus you want to make as many repeat customers as possible. By allowing your customers to trust you, you will have a better chance of building a relationship with the customer. Using web videos are a great way to not only promote your business, but also to help people.
In a world that is surrounded by cut-throat advertising, it is imperative that you have a business concept that allows individuals to trust you, as well as feel that you are there to help them. After you have done so, you have created a successful web video campaign.
Managing Your Marketing Implementation
Posted by: | Comments- Managing the day-to-day implementation of the business owners marketing strategy, which could include:
- Affiliate (Joint Venture) Marketing
- Article Marketing
- Audio/Video Marketing
- Email Marketing
- Publicity & PR
- SEO & Pay per Click Marketing
- Social Media
- Speaking Engagements
- Traditional “offline” Marketing
- Establishing a team to take care of the ongoing marketing activities (as required)
- Reviewing autoresponders and follow-up sequences on a regular basis (for outdated information and accuracy)
- Reviewing upsell opportunities in the buying process
- Reviewing pink spoon “freebies” for refreshment
Are you considering an Online Business Manager? I would love to speak with you to see if you are ready for an OBM. Click here to schedule a no cost 30 minute consultation!
The Key to Creating Effective Buzz On and Offline
Posted by: | CommentsSavvy business people know that one of the best ways to get effective, targeted, free advertising is by word of mouth. Word of mouth advertising, also called positive “buzz,” occurs when people speak highly of you to their friends and acquaintances in a way that causes some of those people to either repeat what they have heard or to act on what they have heard and contact you to do business.
Word of mouth has many advantages:
- It is basically free
- It is highly effective
- It feeds off itself – once you get a buzz going it can last for weeks, months or even years
However, while many people understand the value of word of mouth advertising, few know how to make it work effectively and consistently. This is because simply doing a good job or creating a good marketing campaign is not sufficient. When it comes to word of mouth, you have to be memorable.
Perhaps this scenario is familiar: You are laughing with a friend, talking about the events of your day. You remember a really clever ad that you saw, and relate the ad along with the punch line. You and your friend laugh, then mention how you’ve wanted to try out that kind of product or service. Unfortunately for the advertiser, you remember the joke, but not the name.
In this scenario, the advertiser overlooked the most important factor in promotions: Branding.
This is just one example of how important branding can be to effective advertising. By creating your own brand and then using it consistently – either overtly or subtly – you will be able to make yourself and your products and services memorable.
One of the most important places to brand yourself is online. This is because the internet is the all-time great when it comes to “buzz-makers.” Check your email right now, and you probably have at least 5 emails with links in them to websites, videos and other items of interest. But when you click those links, you will never remember who actually created the content unless it is visible on the webpage itself.
If you want to be remembered by visitors to your website – even if they do not buy the first time they come – then it is imperative that you create memorable content and provide memorable service. On top of this, however, make it easy for people to find you. Make sure that your webpage is unique and bears your brand name proudly so that it can easily be identified as the best in the crowd.
Concerned that your online branding may not be working effectively and generating the kind of attention and buzz that your business deserves? Schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
Why You Need a Professional Looking Website?
Posted by: | CommentsThe internet has a huge impact in present society. Among its significant roles is to quickly provide accessible information to the people. Another is to facilitate easy communication between its users. That is why even the businesses have transformed their traditional approaches into modern systems in order to keep up with the innovating technology.
By integrating the internet, business owners can rely on a website as a tool to market or promote his business. For without having this, particularly the professional looking site, it is difficult for him to generate more sales in these complex and competitive times. Some people may not be adept in the use of computers and technology, but they can hire an online business manager to manage their business websites for them.
A professional looking website is just like a company’s’ portfolio. It contains detailed and updated information about the products and services the company offers. By creating one, production of printed materials is minimized, thus minimizing costs.
In addition, with the use of proper and descriptive keywords, the business website can have a higher page rank in the search engines and it can attract more prospects. And with its creative and user friendly online site, it is possible to turn those visitors into buyers.
There are also some tools which are featured in some websites to help the owner monitor the visitors’ behavior, like how they were able to access the site, how frequent do they check it, what kind of information do they usually need, etc. By understanding their responses, the owner can improve his online strategies. Another benefit of having a professional looking website is that the communication is maintained between the seller and the purchaser. By incorporating forum or feedback section in the site, the purchaser can freely express his concerns and the prompt reply from the owner would make the other party feel that the online merchant is interested in him and that the business is serious in its operation.
Are you confused about all the options out there? Do you need some expert advice? An Online Business Manager can help, Schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
5 Ways to Earn Customer Loyalty
Posted by: | CommentsTimes have indeed changed, in previous years the majority of working adults were working as employees. They would say that having a corporate job is glamorous. But today, it is not like that anymore. Due to global economic crisis and unemployment, people are engaging in a career shift. That is why many businesses, especially the online ventures are sprouting out. But it is noticeable that most of these just come and go and only a handful are competent in this challenging generation. According to research, a great part of business profits is derived from the purchases of loyal consumers. While it may be easy to attract clients, it is critical to have “repeat” or consistent customers. Thus, it takes a lot of effort of the business owner.
In order to make the customers want to patronize his products and services, the business proprietor must collaborate with an online business manager and apply these 5 ways:
First, he must publish a company website which only contains honest information. Scams are all over the internet. As a result, people are now wiser and more discerning.
Second, the owner must not engage in online plagiarism, ever! Consumers are smart and will know if a particular site’s contents are copied or not.
Third, he must always keep his word. He should commit to what was agreed between the two parties.
Fourth, consistent customer assistance must be served. The owner must attend to the consumer’s concerns before or during the transaction. But more importantly, he must also provide after sales service.
Fifth, the owner must cheerfully give discounts. By doing this, he is encouraging the clients to frequent their purchase and may even refer the company to others. And it has been said that the “word of mouth” is one of the most effective marketing strategies.
14 Website Mistakes Small Businesses Make
Posted by: | CommentsTo have a website is a major factor in the growth and development of an online business. Because almost everybody is online everyday in search for their desired products and services, this online system is an effective strategy to promote the company to the world. All online businesses may have websites but many are still struggling. And there are 14 website mistakes that they should avoid in order to stay competent with the other players.
First, some owners fail to include distinct product features in their websites. They tend to forget that there are dozens of competitors all over the internet.
Second, most company websites particularly from non-English speaking countries contain grammar errors and lousy sentence structures. This does not help the website become professional looking.
Third, some companies do not care much about putting human faces on their websites. They may lack time and effort in including their own pictures and others do not have the courage to request photos from their clients.
Fourth, according to consumer psychology, most of the time people purchase based on their feelings. But there are websites that do not succeed in stirring up the emotions of their potential buyers.
Fifth, “less is more” approach is necessary in websites particularly the homepage. However, some online business owners think that text-heavy site is impressive and they forget that there are people who lack patience in browsing the internet.
Sixth, there are websites which do not include the company’s contact numbers. As a result, the owner would only lose the potential customers to easily reachable competitors.
Seventh, some online ventures cannot attract new buyers because placing of testimonials in the website is sometimes overlooked. The visitors might think that the business is just a scam.
Eight, several websites contain flattering texts but fail to incorporate facts and details. Consequently, the possible client might not trust the company.
Ninth, there are still some business websites that do not display payment options and courier services. And this is inconvenient on the part of the client.
Tenth, Facebook and Twitter are the easiest mediums to reach people. However, some online business owners still fail to integrate these systems on their websites. Even some do not include comments or feedback sections. Hence, it would be difficult for the consumers to express their concerns.
Eleventh, numerous websites have poor color and contrast. This would only annoy especially the readers who have blurred vision and eye defects.
Twelfth, a website will only drive traffic and it will also be included in top of search lists if it contains popular keywords. But some owners seem to disregard this strategy. The consumers then would just miss such online business.
Thirteenth, clear to action buttons are not found in some websites. Thus, the online visitors are not driven to purchase. Their curiosity about the product will also be eliminated.
And fourteenth, creating a website is basic but other business owners fail to make updates particularly in products’ prices and availability. There is a possibility that the prospects will think that the business is not serious in its operation.
