Archive for Business Talk
How an OBM Can Help Track Metrics
Posted by: | CommentsMost modern-day companies strive to determine what their target customers want and need. Smart-thinking business owners who want to concentrate on running their business hire an Online Business Manager (OBM) to handle this. Among the functions of the OBM is to help track metrics. The latter refers to values normally used to be able to track, monitor, and assess customers’ responses. There are several ways an OBM can track metrics.
The OBM can undertake the management of day-to-day activities, including tracking metrics, freeing up valuable time for the business owner to focus on growth. An OBM can monitor website traffic and click through rates on ezines, emails and marketing campaigns as well as your social media presence.
By making sure that queries & concerns are addressed and satisfying customers, the OBM contributes in keeping the business revenue stream flowing. The Online Business Manager also has a keen eye for pertinent statistics that may be used as a yardstick to help map out business plans. The OBM can check statistics on a weekly or monthly basis, as well as business trends & patterns (including what competition or major industry players are up to).
The OBM may subsequently discuss relevant statistics and trends with the entrepreneur or business owner. If you’re an entrepreneur who wants to start building a lasting relationship with more clients by maximizing your online presence, an OBM can greatly help. An Online Business Manager can assume essential tasks while getting a pulse of the market, and give the entrepreneur more time to focus on more pressing business management matters.
To learn more about how an OBM can help schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
How an OBM Can Help Manage Your Affiliate Program
Posted by: | CommentsPeople seriously involved in affiliate marketing (a marketing system whereby affiliates are rewarded for every customer who is enticed to visit a site and responds to a call to action) are usually multi-taskers (who may opt to obtain assistance from an Online Business Manager). An OBM – trained professional who can readily take on tasks like website traffic generation, blogging, online research, and so on — can monitor affiliate activity, identify areas for improvement, and work on increasing revenue streams.
Hiring an OBM to help can be a smart move, especially for the merchant and the affiliate buried under a pile of work but who want to sustain and let their business network grow. An OBM can help in a variety of ways. One is by helping recruit new affiliate partners and maintaining good relationship with them. Apart from helping the retailer in human resources functions, the OBM can assist in the marketing of the business.
The OBM can assist both the business owner and the affiliate marketer (who refers people to the site). The Online Business Manager is also usually skilled in website management. The OBM can ensure that the website is visitor-friendly or easy to navigate, and filled with fresh, interesting content. On top of this, the OBM can work closely with the Affiliate Marketing Manager in building and expanding the affiliate program.
Beyond tracking metrics (which includes checking whether online visitors are staying on the site and proceeding to transact or not), the Online Business Manager can help the retailer or business owner initiate new campaign ideas, incentives, and bonus offers, as well as monitor and assess affiliate practices.
How an OBM (Online Business Manager) Can Help Manage Your Website
Posted by: | CommentsWhat’s great about an Online Business Manager is that they are specially groomed for online businesses and are therefore masters when it comes to managing websites. For this reason, the benefits of an Online Business Manager when it comes to managing a website is boundless.
First of all, they are capable of managing the set up of websites from the shopping cart, subscription to list building. Setting up the processes behind the scenes, sending newsletters and confirmation emails are also part of their job description. They are also responsible for reviewing all posts before putting them in the site. OBM‘s are also very good in picking the people behind web design from content providers to blog and graphic designers. The stores page to showcase all the website’s products will also be done for an orderly layout.
An Online Business Manager is also involved in the difficult task of testing all links within the site to ensure that they all work. Old and inconsistent content will also be weeded out by them and replaced with more accurate and up to date information Plug ins and statistical programs will also be installed by the manager not to mention setting up the testimonials page which is a requirement for any business.
All in all, an Online Business Manager will be the site’s main administrator and troubleshooter. With a dedicated OBM, websites will be flawless and always ready to receive new visitors. Make sure to choose an excellent OBM and the business will flourish.
How an OBM (Online Business Manager) Can Help Manage Revenue Streams
Posted by: | CommentsHandling the financial part of the business is one of the things an Online Business Manager is good at. Considering how meticulous the process of handling financial statements are, it only makes sense that owners are presented with the summarized version for their benefit.
So what exactly can an Online Business Manager do when it comes to the financial aspect of a business?
Aside from the obvious delivery of products and receipt of payments, OBM‘s are involved in much more complicated tasks. For example, they are the ones responsible for the set up of revenue streams like membership sites, workshops as well as the completion of Multimedia products, Books, Programs and Workbooks. They are also the power behind Live and Virtual events usually done for marketing and revenue purposes.
An Online Business Manager also considers technical support as part of their job description, often ensuring that clients will be able to find help should they face any problems with the product. Installation of maintenance programs and continuously checking on them would also be necessary as well as ensuring that the revenue stream is up to date at all times.
All in all, they manage to wrap up all the revenue transactions of a business and may even be involved in approving expenses depending on the decisions of the owner. As mentioned, they may summarize these financial reports into a single item that the owner could look over to ensure that the business is running smoothly.
With a good Online Business Manager, owners will find the financial aspect of their business well-organized with continuously increasing profits.
How an OBM (Online Business Manager) Can Help Manage Business Operations
Posted by: | CommentsAn Online Business Manager can easily manage business operations of a venture from start to finish. Although the term may be vague, business operations is actually a key aspect of a venture and is the lynch pin that holds everything together.
Some of the work entails creating processes, obtaining tools and hiring the people who will work on a project. They are also responsible for receiving client payments and delivering the goods to the people who ordered them. Since their job is to make sure that everything runs smoothly, the OBM acts as the administrator in most systems and tools and therefore ensures that all data are up to date and available to the people who need them.
They could also be the ones who create policies or set up the help desk for clients and team members. Acting as trouble-shooters, they are responsible for decisions that do not require the input of the owner. However, probably one of the most important jobs of the Online Business Manager is to ensure that there is a back up of all the files (including those of the owner) so that any accidents won’t cause irreparable harm to the company.
To sum it up, an Online Business Manager is involved in all aspects of the business from creation of projects, hiring of teams, management of finances, expansion of marketing and other branches of business operation. With a good Online Business Manager, owners will find their company thriving and producing better profits.
To see if you are ready to work with an Online Business Manager. Schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
5 Ways an OBM (Online Business Manager) Can Help Manage Team
Posted by: | CommentsAn Online Business Manager is not only responsible for projects but also for the people behind the projects. Human resources is an important aspect of any business and it is the OBM‘s role to make sure that they perform perfectly as well as receive adequate compensation. That being said, following are 5 ways an OBM can help manage a team.
Identify Teams
OBM‘s are the ones that could assign teams for a certain aspect of a project. They have the capacity to spot the strengths and weakness of each individual and compensate for it to create a team that runs smoothly and wonderfully.
Hiring Aspect
An Online Business Manager can easily set up interview, review portfolios and all in all be responsible for the hiring of new team members. They can even be the ones responsible for firing employees/subcontractors that perform poorly. As well as posting job advertisements, training and dealing with contracts.
Keeping the Team Informed
OBM‘s are the ones the team contacts should there be any problems or questions in the project. At the same time, they are the ones who gently push and prod the people to do their jobs so that they can do it on time. In short, the OBM is the team’s messenger and general troubleshooter.
Time Table
As previously mentioned, OBM‘s always ask for the general status of the project in accordance with the time table they have created at the start of the project. Basically, the time table they create would be the team’s main blueprint for proceeding in a job.
Simply put, an Online Business Manager is responsible for ensuring that the team does the project in an orderly, time-efficient and high-quality manner.
Are you Ready for an OBM (Online Business Manager)?
Posted by: | CommentsAn online business manager is someone who helps online businesses to establish a more efficient routine. Simply put, it lets business owners free up their time so that they can focus on the bigger and better things to expand their business.
But when exactly is the right time to get an online business manager?
The signs are actually very easy to spot. For instance, often times a good sign that you may need an OBM comes when you find yourself working around the clock, there are not enough hours in the day and can’t seem to get to the stuff that really makes a difference and it is causing you to actually turn business away because you just don’t have enough time in the day to get to it. This is a great indication that an OBM is definitely needed.
Another common sign that you may need to hire an OBM is that you are stuck at a specific level of income and the only way to increase your bottom line would be to take on more business. Ironically, because you are stuck in this place without an OBM you are finding your self turning down the business you need to increase your revenue and profit.
An Online Business Manager would allow you, to do the things only you can do in the business like coaching, speaking and more while the OBM handled the day to day details of your business.
Simply put, OBM‘s are master’s of delegation and in order for businesses to grow, delegation is crucial. This way, you don’t have to worry about the little things and instead concentrate on the big things that make a difference to your bottom line and your business.
Of course, choosing a good OBM is also important so make sure to review their qualifications before hiring. If you think you are ready to hire an OBM schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
5 Signs that you Need to Hire an OBM (Online Business Manager)
Posted by: | CommentsIs your business growing fast? An online business manager (OBM) might just be needed to sort things out. For those who find their self-started venture growing faster than they expected, here are some signs that an OBM may just be the person needed for the business.
Increased Workload and No Free Time
When the projects seem to be piling up to the point that you feel like you are working around the clock – it’s time to find a back up! That is when its time for an OBM to step in and take over the day to day work that is eating up your time and taking you away from the things that make you money and have free time.
It’s the Little Things
When you first started your business you probably wore a lot of hats from cook to accountant in over to cover the costs. However,as a business grows and you start to find that the small stuff is eating up hours of the day when they could have been dedicated to more important matters, like making money that’s when you are most likely ready to hire an OBM. An OBM would step in take care of the day to day freeing up your time for more valuable things that only you can do like coaching, speaking and writing.
Is The Team is Always After You?
Is the team always looking to you to ask for opinions on even the smallest concerns? This can be very distracting and it’s time that someone else should handle employee relations to make way for bigger stuff.
Is Your Revenue Stuck?
If the revenue is stuck at one level but you seem to be working harder and harder chances are good you need an OBM. An online business manager would be able to handle the details and the day to day operations so that you can focus on increasing revenue.
Are You Turning Away Business?
This is somewhat related to the revenue being stuck at a certain level. Simply put, online business manager‘s are expert in delegating and fixing logistic problems to make room for more business without having to work 24 hours a day.
Stop spending your time doing the day to day things of making sure stuff gets done. See if you are ready to work with an Online Business Manager. Schedule a free consultation or download a free report 100+ ways an Online Business Manager can help boost business.
Increase Your Conversion Rate, Build Visitor Trust
Posted by: | CommentsYou have successfully set-up your website. The thing is, nobody’s buying. Why?
It’s a fact that not all visitors of your website will want to make a purchase – especially if they are first-time visitors. Somebody compared the picture to wine being poured into a funnel with leaks all over it. The wine is your website visitors – whoever decides to make a purchase gets to make it to the spout on the bottom and those who escape the leaks are the visitors who just might not visit your site again.
Don’t fret, though: there is still hope in minimizing those that escape through the leaks. Increase your visitors and you increase the chances of customers. Someone went on to say that profit is directly proportional to the product of visitors and converted customers – 100 times traffic means 100 times profit. Or simply:
Traffic times Conversion = Profits
Is this goal realistic though? Of course! If your website has a conversion rate of 3%, that’s not bad – but that means 97% of your visitors choose to “walk away” (or in this case, click another website). So how do we avoid this?
Build their trust. Make them see you as a trusted supplier. It’s easy: just feed your visitors with information that can be useful to them through an automated follow-up process. With technology being the way it is recently, this has thankfully become cheaper.
If you decide to take on this challenge of increasing your traffic and conversion rate, the first thing you need to do is to evaluate where you are right now. Evaluate the following things:
• Number of website visitors
• Location of your visitors
• Page views (and just how long people stay on these pages)
• Sales conversion rate
• “Value per Visitor”
After answering thee, then you are on the first step to luring in more customers.
