To Hire or Not to Hire: Why You Need a Virtual Assistant
By | January 26, 2010
In the business world, a virtual assistant may sound rather trendy and just something businessmen may consider as a phase or just something that will get them into the chic bandwagon. On the contrary, there are a number of valid reasons why you need a virtual assistant. These reasons have been experienced by a lot of individuals and business owners who can testify to the benefits that having a VA can bring.
Listed below are a number of reasons why you need a virtual assistant. You will be surprised to notice a big difference once you hire a VA yourself and experience these benefits.
(1) Be assured of 100% productivity.
The main reason why you need a virtual assistant is that you can be assured that your VA will be dedicated to getting the work done in the hours that you pay him or her for. This erases a common problem offices have experienced for as long as they have been established – a lack of productivity among employees. It is quite a common scene for office workers to go to work, read their e-mail, do their work, and once they’re done, surf the internet or chit-chat with their fellow employees. With a virtual assistant, you only pay for the hours that the VA actually worked for a project, not for an 8-hour shift that an office worker usually gets paid for and only spends half of it actually working.
(2) A VA will get the work done without you having to hire so many people to do work on your behalf.
In an office setting, if a boss has to concentrate on heading his business, he or she has to hire a personal secretary, an administrative assistant, an office manager, and a human resource manager to delegate clerical and HR tasks. Most of these tasks can be done by a VA all by himself or herself, thus allowing you to save on wages. Furthermore, you can be assured that the quality of work done is high as a VA would have qualifications that do not need much training unlike a new hire.
A VA is a wise decision that does not only save you money, but effort in streamlining your business as well.
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Topics: Virtual Assistance | No Comments »
Reasons Why You Need a Virtual Assistant
By | January 22, 2010
These days, there are so many ways to make anything easier. Machines are being churned out daily to ease function on just about anything. Gadgets are invented, making everything faster and more convenient. Modern technology has also affected the way everybody conducts business and office affairs. Whereas even just ten years ago, all things that needed to be done in a business have to be done in the office, this is not the case nowadays.
The convenience brought about by such a concept as a virtual assistant has been taken advantage of by so many businesses, a great majority of them saying that it has greatly benefited them. So, if you are a businessman, or even just an owner of a small operation, you may ask why you need a virtual assistant. Here are some of the reasons that may convince you to think of jumping in this bandwagon and get the same privileges as people who have gotten VAs have been experiencing.
One of the main reasons why you need a virtual assistant is the convenience. With a virtual assistant, you do not need to pay social security and some taxes imposed by some states for employers to pay in behalf of their employees. In a regular office setting, employers are also required to provide medical insurance and other employee benefits, plus hire someone or a whole department to administer the mentioned benefits. With the virtual assistant, he or she is the one responsible for paying these benefits himself or herself. Thus, it is not only convenient in the part of the employer, it is also economical.
Another great reason why you need a virtual assistant is the absence of politics and bureaucracy in a VA – businessman setting. You and your VA will be working as equals, so there is no boss – employee relationship which usually causes awkward conflict and unnecessary procedures that just drags the business down and lessens productivity. As a VA is also a businessperson selling himself or herself, the both of you have an understanding of business functions and finances, something that an employee is not really expected to appreciate or even understand.
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Local Marketing with Geodomains
By | December 29, 2009
A webmaster increases their chances of getting a high search engine listing by including a popular keyword in their domain name. However, if a keyword is too popular, including it in a domain name means nothing, even if the website it’s pointing to is also optimized. This is why most Internet marketing gurus suggest that domain names as well as their corresponding websites use more specific keywords that aren’t as competitive. One of the best ways to do this is to include keywords based on geography. When such a keyword is used in a domain name, it is known as a geodomain.
Geodomains are highly used in the tourism industry. For example, if a person visits Maryland.com, they will see a site that offers information on what a tourist can do if they are planning a trip to Maryland. However, this should not dissuade other markets from centering in on a geodomain. As long as a product or service can be distributed outside of the webmaster’s location, they should not be afraid to use geodomains that target national or even international audiences.
This is not to say that geodomain marketing isn’t better for some industries than it is for others. Why? It’s because the areas that people live in have their own cultural and sociological needs. Even if one markets in their own country, people living in one state or province may not have as much of a demand for a particular product or service. For example, consider a website that is marketing private boats. If they use a geodomain that encompasses an area that is lower-income, naturally, their efforts won’t result in many sales. This is why it’s very important that webmasters investigate the general characteristics associated with the location they would like to create a geodomain for.
So, how can a person find a geodomain name? Well, chances are state-based or country-based geodomains are taken at least for the most common domain name extensions. If they can’t get these types of geodomains with lesser known extensions, they can consider combining a geographical term with something else or look for a more specific geodomain. When looking for something more specific, webmasters will need to consider making geodomains based off of cities, counties and even popular neighborhoods. They need to do this both for their own country and for other countries, provided that their website can meet the needs of an international audience.
In conclusion, a geodomain can be a good method for marketing, if a webmaster doesn’t mind trying to appeal to a local audience. Research will still be required to make sure a geodomain properly fits what is being promoted, but overall a webmaster will find that with the right geodomain, they will be able to generate more sales with less advertising expenses.
This is because the keywords used in geodomains are not highly focused on in the Internet marketing world, especially those that are very specific. And when this scenario happens, a website has a greater chance of ranking higher in search engine listings.
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Writing the Resource Box so it Makes People click
By | December 22, 2009
The internet is the information highway, this phrase has been used so may time it should be nominated for the Internet Cliché Award. People that go to the internet are subdivided into groups, but generally, they are out to search information. Whether for gaming, business, fun or anything else the internet has provided us with information that has proved to be very beneficial.
Through the recent years many people have learned the secrets of Search Engine Optimization. More and more sites have seen the effects articles have done for the traffic of their sites. Some have even created sites devoted entirely to providing articles that could be read by their website visitors and have links that could lead to many sites that are related to the topics and subjects of the articles.
For example, the sites may feature many articles about a whole lot of topics. As a website visitor reads the articles they have searched for, they can find at the end of the article a resource box that can be clicked on to link them to the site that has submitted the article. Of course the article would be in relation to the site. Lets say if the article is about rotating the tires, the resource box may lead to a link to a site that sells tires or car parts.
A resource box is what you usually find at the end of an article. They will contain the name of the author, a brief description of the author, a brief description of the sponsoring site and a link. If a reader likes what they read, they would have the tendency to find out where the article came from to read more. The resource bow will be their link to the source of the article and this will entice them to go to the site and do some more reading or research for the subject or topic they are interested in.
But like the article itself, the resource box must also be eye-catching to demand the attention and interest of the reader. While the resource bow encompasses only a small space, providing the right keywords and content for your resource box will provide more prodding for the reader to go to your site.
Now we know what resource boxes are, what are the benefits of having a good resource box? Mainly its driving traffic to your site. Many sites would allow articles to be placed in their sites because they can make use of the articles to fill their pages. They also get affiliation with other sites that can be beneficial for them as well. For the sponsoring site, when you get people to click on your resource box, you generate traffic that can be counted upon as potential customers.
So what would be a good content for your resource box? Basically it is keywords, learning about the proper keywords that people are mainly searching for. There are many tools you can find in the internet that can help you in determining what keywords to use.
Resource boxes can also make use of all the creativity it can get. You only get a small space for your resource box so you better make the most of it. Try to catch the attention of your reader with resource box content that can make them give a second look. Unlike TV ads, you don’t have visual aids to drive your point in. But you do have the power of imagination of a reader. With the right content, you can make them think and intrigued.
Another tip is to use keywords that should be related to your site. Do not mislead your potential website visitors. Build your credibility so that more people would get enticed to visit your site and browse what you have to offer. Make the people click your resource box by providing resource box content that makes a lasting impression. You only get one chance to wow them and hundreds of chances to repulse them.
Never underestimate the power of the resource box. It may be small in size but they will provide a significant aid in driving traffic to your site. A boring resource box will never get a job done. Be fun and creative but at the same time show that you have a great deal to offer, too much to ask for something that couldn’t fit a paragraph? Yes and no, there are many tips and guides that can help you in doing this, the first step is realizing how important a resource box could be in making people click your link and be directed to your site.
Topics: Marketing Your Business | 1 Comment »
Top 5 Ways To Generate Low Cost Website Traffic
By | December 18, 2009
There is one hard and fast rule in generating income for your website: A steady flow of website traffic. If no one goes to your site, it hardly bares a chance of generating an income. Many sites have tried and failed in doing so, and these results to the sites demise. It takes money to maintain an income generating site; it also takes money to make money.
BUT, it doesn’t take a whole caboodle of cash to generate website traffic for your site.
Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.
You don’t have to do this if you don’t really have their resources. There are many ways to generate low cost website traffic without having to spend what you don’t have or can’t afford. Many people have banked on high cost methods and have ended up losing their shirt over it.
Here I present to you the Top five ways to generate low cost website traffic that could help your site a whole lot. Even if you only get a small percentage of successful visitors in to client ratio it still works especially if you get a high number of website traffic.
Exchange Links
This is a sure and proven method. Rarely would you see a site where there is no link to another site. Many webmasters are willing to exchange links with one another so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.
A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. They should share a common subject so that there is continuity in the providing of service and information to what interests your target traffic.
Exchanging links also boosts your chances of getting a high ranking in search engine results. It is common knowledge that search engines ranks high sites that have inbound and outbound theme-related links. With a good ranking position in the search engines, you will generate more traffic in your website without the high costs.
Traffic Exchange
This is like exchanging links but on a different higher level. This may cost a bit more than exchanging or trading links but could be made cheaper because you get to earn credits. You can use those credits when viewing others traffic, while you earn credits when someone views yours.
Traffic exchange services are the viewing of another’s site or page. This is done vice versa where a site can use your sites contents and so can you to his or her site. You both benefit from each others efforts to generate traffic. The other sites visitors can go to your pages and know more about your site as well as theirs. Once again the public awareness of your sites existence is boosted.
Write and Submit Articles
There are many e-zines and online encyclopedias in the internet which provides free space for articles to be submitted. If you want to save costs, you can do the articles yourself. There are many freelance writers who are willing to write for you for a small fee, but to save money, it is wise to do those articles yourself.
Write articles that are themed along with the niche of your site. Write something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Write articles that produce tips and guidelines to the subject or niche your site has.
Include a resource box at the end of your article that can link them to your site. Write a little about yourself and your site. If you provide a light, information-laden and interesting article, they will go to your site for more.
Make a Newsletter.
This may sound like hard work because of all the articles you may need to use to build a newsletter but on the contrary, this is not so. There are many writers and sites that are willing to provide free articles as long as they can get their name in on your newsletter. This will also provide free advertising for them as well.
As your newsletter gets pass around, you can widen your public awareness and build an opt-in list that can regularly visit your site.
Join Online Communities and Forums
This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website. You can get free advertising when you go to forums that have the same subject or niche with your site.
Share your two cents and let them see how knowledgeable you are with the subject. As you build your reputation, you also build the reputation of your site, making it a reputable and honest business that could be frequented and trusted by many people.
Topics: Marketing Your Business | 1 Comment »
All About Mobile Domain Names
By | December 15, 2009
When the Internet first came out it was restricted to a wired connection to a computer. Eventually technology improved, creating wireless Internet. At that point the Internet could be accessible through desktops, laptops and mobile devices without wiring. This means that the Internet was now portable. And as more mobile devices are getting created, consumers are exploring how to increase this portability. In fact, wireless Internet has gotten so popular with mobile devices, domain name companies have created a new extension. It’s called .mobi.
.Mobi is the extension of choice for websites that are being formatted for cell phones, pdas and other mobile devices. It can be bought from most major domain name companies such as Godaddy or Network Solutions. As far as registering a .mobi domain name, one would go through the same type of procedure that is associated with traditional domain names. This involves first choosing a .mobi domain name and seeing if it is available.
If it is not available, the domain name company will offer suggestions on what a person can use. Either way, the customer will be given another chance to select another .mobi domain name. Once they get one that is not taken, they can proceed to purchase it. The contract will last one to two years, depending on what they agreed upon with the domain name company. When the contract is up, a person will have to renew their .mobi domain name if they want to continue to keep it.
So, why would a webmaster decide to invest in a domain name that is restricted to mobile devices? Well, it’s mainly because they get an opportunity to center in on a market that is relatively new. Since most webmasters or companies are trying to take advantage of the .coms or the .nets, the .mobi has become somewhat forgotten. This means that it is prime for search engine keywords that would normally not be available for traditional domain names. It can also allow a webmaster a branding opportunity for their company.
However, since a .mobi domain name means a webmaster is creating a website specially designed for a mobile phone, it cannot have the types of frills that it could have if it was being promoted on a computer. Good mobile websites need to be mostly textual with very limited number of pics, (if any). Granted, plain text is not fancy, but it doesn’t require much loading time. Mobile phone sites should also not be very large nor should they be created with frames or other more complicated layouts.
A webmaster may also want to consider trying to divert the mobile website visitor to a regular website. One way this can be done is by advertising the domain name that is associated with a traditional website. But it must be made clear that the site will only display appropriately on regular computers. Another option is trying to capture the person’s email address by offering them something free, such as an e-book or low-cost merchandise.
When they sign up to the email subscription, their first newsletter could advertise the traditional website a webmaster wants promoted. By doing either of these options, webmasters can still take advantage of pay-per-clicks or affiliate programs, revenue generators which may not be promoted on .mobi websites due to viewing limitations with banner or text ads.
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Scam Domain Names
By | December 11, 2009
Do you think buying something as simple as a domain name means that industry is free from scams? If you do think again, since everyday hundreds of people get milked out of their money thinking they are going to get a perfect domain name. Granted, fraudulent domain name companies haven’t received as much press as ‘work-at-home’ companies or other businesses of that nature, but they are still just as deviant. The two main ways a domain name company goes about scamming its customers involves either selling the domain name at a ridiculously high price and/or not delivering the domain name as promised.
The typical price of a domain name ranges from being 0 dollars to around $35. However, if a domain name company is shady they could charge a price that is much higher. This fee could range from $300 to over $2,000. And, unlike legitimate web hosting companies that might charge such a fee, domain name companies of a shady vein do not offer other services such as web hosting or marketing assistance. Their sole sale is of the domain name.
The second way fraudulent domain name companies scam people is by not providing a domain name at all. This happens a lot with so-called ‘free’ domain names, but can also happen with paid ones of any price. The normal turnaround time for domain name forwarding ranges from 1 to 7 days. If this timeframe has passed and a customer has not received a domain name, they probably won’t receive one.
What does a person do if they discovered they’ve been scammed? Well, if they fall for the first scam where they pay hundreds for a domain name, they may not be able to do much, if the company does indeed deliver the domain name. At most they could try to get a refund, but this is a long shot since companies that shady probably won’t allow for such things.
On the other hand, if a domain name hasn’t been delivered at all, a person can first file a complaint with the Internet Crime Center, (also known as IC3). This organization has a partnership with the FBI and the National White Collar Crime Center. So, if they think a domain name company has acted in a fraudulent manner, they could use these entities to help conduct criminal investigations against them.
Next, the jilted party needs to consider filing a complaint with the Better Business Bureau. Although this organization doesn’t have as many legal/governmental ties as the Internet Crime Center, it still has a lot of power. This is because many people turn to the BBB before they decide to do business with a company. By filing a complaint with them, a person that has been scammed could protect others from undergoing these same difficulties.
Finally, there’s the option of reporting the fraud to the credit card company or payment processor. If a credit card company determines fraud has occurred, webmasters will at least get their money back. If payment processors such as Paypal think fraud has occurred, they will proceed with freezing the account of the domain name company. When this happens they cannot do further business until they clear up the discrepancy.
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Search Engine Optimization And Why You Gotta Use It
By | December 8, 2009
E-commerce is a cut throat business. You have to arm yourself with the proper know-how and the tools to make your site a cut above the rest. Each day, more and more sites are clambering to optimize their rankings in websites and if you lose your guard, you may just get trampled on and be left in the abyss filled with so many failed e-commerce sites.
Search Engine Optimization or SEO is a term widely used today by many e-commerce sites. For the past few years and the next ten years or so, search engines would be the most widely used internet tool to find the sites that they need to go to or the product or information they need.
Most people that use search engines use only the ten top search results in the first page. Making it to the first page, more so to the top three is a barometer of a sites success in search engine optimization. You will get a higher ratio of probability in being clicked on when you rank high. The more traffic for your site, the more business you rake in.
But, it is essential to grab a hold of that spot or make your ranking even better. As I aforementioned, each day is a new day for all e-commerce sites to make them selves rank higher using search engine optimization. It is imperative to make your site better and better everyday.
So just what is search engine optimization and do you have to use it? The answer to why you have to use it is an easy one. You need search engine optimization to be number one, or maybe at least make your site income generating.
With search engine optimization you can get the benefit of generating a high traffic volume. Let’s just say you get only a turn out of successful sales with 10 to 20 percent of your traffic. If you get a hundred hits or more a day, you get a good turn out of sales already. If you get only twenty to ten hits a day, you only get one or two if not any at all.
So once again, what is search engine optimization? Search engine optimization is utilizing tools and methods in making your site top ranking in the results of search engines. Getting yourself in the first page and better yet in the top half of the page will ensure that your site will generate public awareness of your site’s existence and subsequently generate more traffic, traffic that could lead to potential income and business.
Search engine optimization requires a lot of work to be fully realized. There are many aspects you have to change in your site or add as well to get search engine optimization. These will include getting lots of information about the keyword phrases that are popular in regards to your sites niche or theme.
You may also need to rewrite your sites contents so that you could get the right keyword phrases in your site without making it too commercial but light and informative. There are certain rules and guidelines to be followed with making your site’s content applicable and conducive to search engine optimization.
You will also need to collaborate with many other sites so that you could get link exchanges and page transfers. The more inbound and outbound traffics generated by sites among others are one of the components search engines uses to rank sites.
Try to search the internet for many useful help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read many articles that can help you optimize your site in search engine results. The more knowledge and information you gather the better. This will all help you in getting those high rankings. This may require a little time and effort in your part but the benefits will be astounding.
If you can part with some money, there are many sites in the internet that can help you in search engine optimization. There are many sites that help in tracking keyword phrases that can help your site. There are also some content writers that have lots of experience in making good keyword laden content for your sites that have good quality.
Act now and see the benefits garner with search engine optimization. All of these will result to better traffic and more business for your site and company.
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The 3 Things To Avoid When Emailing Your List
By | December 5, 2009
When you decide to have an opt-in list, it is not just a matter of sending your subscribers your promotional newsletters or catalogs. There are many things to consider in avoiding many complications. While there are so many ways you can make people subscribe to your list, there are also some things you must do to avoid subscribers from wanting to get off from your list.
Aside from that, you also want to avoid any problems with the law and your internet service provider or ISP. There are now many laws and rules that are applied to help protect the privacy of the internet users from spamming and unwanted mails. With the popularity of the electronic mail as a medium for marketing because of the low cost, many company’s have seized the opportunity and have flooded many people’s e-mail accounts with promotional mail.
But, with an opt-in list, you avoid this annoyance because people subscribe to the list; they want to receive the newsletters and promotional materials. They have consented to being on the list by subscribing themselves, just don’t forget to put an unsubscribe feature everytime in your opt-in list so that you avoid any confusion. There may be times when an email account was provided when the real owner didn’t want to subscribe.
It is essential that you keep your list clean and manageable. Arrange it by using the many tools and technologies available for your opt-in list. Do not worry; your investment in this marketing strategy is well worth it with all the coverage you will get which will likely be converted into sales then to profit.
Keep yourself and your business out of trouble and potential run-ins with the law and the internet service providers. Keep your operation legit and clean. Your reputation as a legitimate businessman and a legitimate site depends on your being a straight and true marketing strategist. As a tip, here are three things to avoid when emailing your list.
1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient.
There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already.
Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.
2) Always provide an unsubscribe feature in your site and an unsubscribe link in your mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail.
When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.
3) Do not provide pornographic or shocking and disturbing content in your newsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business.
Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list.
Topics: Marketing Your Business | No Comments »
Virtual Assistance (VA) for Small Business Owners?
By | December 2, 2009
Are you a small business owner? Are you overwhelmed by your never ending to-do list? Are you weighed down by time-consuming busywork? Then a Virtual Assistant may be just what the doctor ordered! Simply put, a Virtual Assistant is an off-site employee or independent contractor that provides administrative and other support services electronically. If you loathe the artificial socialization of a corporate workplace, or listening to the dull details of your co-worker’s life story, then a virtual assistant may be right for you.
Virtual Assistance is the profession of Virtual Assistants. Virtual Assistants are business owners that specialize in providing administrative support to other business owners on a regular basis. Virtual Assistants work remotely from their own offices and use the internet, phone and fax machines to communicate with their partners.
A Virtual Assistant’s support is generally administrative, and clerical in nature. However, well versed Virtual Assistants also offer additional specialized services. For instance they may specialize in creative writing, bookkeeping or other professional services.
Although Virtual Assistants may come from a wide range of business backgrounds, the most important qualification to becoming a Virtual Assistant is at least five years of administrative experience in the real or non virtual world working in upper level capacities such as administrative assistant, executive assistant, secretary, legal assistant, paralegal, legal secretary, real estate assistant, office manager, etc. It is from this experience that a VA gains the necessary skill set and training required to be a justly qualified Virtual Assistant.
Although a Virtual Assistant may be paid a higher hourly rate then a regular employee the cost is actually substantially less. VA’s are considered independent contractors therefore they pay their own employment taxes saving you money. In the end if you are overwhelmed by your to-do list and are looking for a simple solution to help your small business then a Virtual Assistant may be right for you. Kim Beckers Services offers over twelve (12) years of real world experience and reasonable rates to fit any budget. There is no project too big or too small. Contact Us Today for your Virtual Assistance Needs.
Topics: Virtual Assistance | 1 Comment »
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