When I first start working with someone, typically, the only thing on their calendar is appointments—doctor’s appointments, personal appointments and appointments to meet with their existing clients—all of them important, but there’s nothing on that calendar that’s going to grow their business. We need to make sure that we are putting the important tasks on our calendar that will actually help us to reach our goals, if its not on the calendar, it likely will not get done.
Your calendar can be used as a tool, a system that will allow you to achieve your business objectives. If we look at it like that, and go through this specific process of strategic calendaring, you can use your time more effectively and reach your goals faster.
Think about the last time you set a goal, did you achieve the goal? If not, why not? Did you put it on your calendar? If you didn’t, chances are you did not reach your goal and not using your calendar strategically is a big part of the reason why. If its not on the calendar it doesn’t get done.
When you do strategic calendaring, first you decide on your goals, what do you want to achieve over the next year—not “I’m going to do this tomorrow.”
Think about what you are doing beforehand, ideally you know what you are doing 90 days in advance. You don’t want to be thinking about what you need to do to reach the goals you set out for the quarter 2 weeks before the end of the quarter, that is stressful and unproductive.
Often, business owners take action in a reactive way, “Oh, my eZine’s supposed to go out tomorrow, I guess I better write it now.” Or “Oh, I don’t have enough clients, I guess I’d better make sales calls today.” You want to be thinking about these activities, the tasks that will help you to achieve your goal, way in advance so know what you need to do by when.
If it’s not on the calendar, it doesn’t get done, so if you don’t use your calendar properly in your business, you won’t reach your goals.
Once your goals are identified, determine how you will achieve those goals; what actions do you need to take.
The first step is to look at how much money do you want to make over the next year, what business goals do you want to accomplish. Once you know what goals you want to accomplish for the year, look at what goals you need to accomplish in the next 90 days that will lead you towards the goals over the next year. Once you know what you need to do in those 90 days you look at what you need to do in the next 90 days, and the next 90 days and the next 90 days until you are at the point of the year and you are able to reach your goals.
In order to look at strategically planning out the next 90 days you want to break this down by the month, then by the week then by the day, start at the biggest goals, start at the furthest point in time and walk backwards from there. What do you need to do in order to achieve those goals in the next 90 days.
Want some help reaching your goals? You need to create a system, this is something that I teach in my 7 week virtual training course, you can learn more about that here.
4th quarter is just around the corner and the kids are either back in school or will be any day now. This is the perfect time of year to kick things into high gear and start looking at and re-accessing your goals you set out in the beginning of the year.
How close are you to achieving those goals? Are you on target or do you need to re-focus and re-commit to what you are doing?
If you are on track, awesome, congratulations, perhaps its time to raise the bar so to speak and see what else is possible?
If you are not on track don’t worry about it and beat yourself up too much it happens to the best of us. It just means its time to re-focus your efforts, just follow my easy 2 step formula below:
1- Look at your goals – It’s really hard to reach a goal when you are not clear what it is in the first place, just saying. Here are some questions you can ask yourself:
- What do I really want to achieve, in the next 30, 60, 90 days?
- How much money do I want to make and why. The why is important here because without the why you will likely not achieve your goals because it is not tied to anything, it does not mean anything to you, you have no sense of urgency.
2 – Know what you need to do – Now that you know what you want to achieve, ie, how much money you want to make you need to know what you need to do in order to create the result you are looking for. Let’s say for example you are in the service based industry and you want to earn $10,000 in the next 2 weeks, in order to reach this goal you would need to know how many people you need to talk to based on your current closing rate and you would need to put a plan in place in order to be able to talk to these folks.
3 – Map it out on your calendar – Once you know what it is you want to create and why you want to create it and you know what you need to do you want to next map this out on your calendar. Let’s go back to the example we talked about in #2, you want to create $10k in the next two weeks, from this step you also know how many people you need to talk to and what strategy you are going to use to get in front of these people. You can now add this to your calendar based on the amount of time you need to conduct the strategy, have the sales calls, bring the new client on board, etc. Not only does adding these activities to the calendar help keep you accountable you also know if reaching your goals is achievable, if its not based on the amount of time go back to # 2 adjust the strategy.
That’s it, really simple yet very profound, try it out over the next 30 days and see how much easier it is to achieve your goals.
I’d love to hear from you, comment below and let me know what your goals are Something amazing happens when you make a declaration publicly!
As we celebrate our 12 years of marriage and reflect on the journey thus far I couldn’t help but notice the correlation between marriage (or any committed relationship for that matter) and business and that was really the inspiration of this weeks article.
- Is your biz on a solid footing?
- Do you have the right systems in place?
- Do you have the right team in place?
- Do you have a clear vision?
- Do you have a plan for your business?
These are just some of the questions that come to mind for me as I think about what it really takes to create a profitable and sustainable business. Creating a successful business is very much like creating a successful marriage.
The same principles that hold a marriage together year after year are the same principles that hold a business together as well.
Yesterday I celebrated 12 years of marriage to my amazing and supportive husband John and really got me thinking, thinking about business and life and what was the common thread that really ran through our success? And that’s when I realized it’s the same thread that keeps your business going and thriving, and growing.
We have been together for almost 16 years now and married 12, 2 amazing kids later, homeowners 3 times over, several businesses, college degrees, cross country moves, good times, tough time, great times, trying times we always made it through to the other side even more in love with each other and stronger and more committed in our relationship to each other and life we want to create.
When I started to look at how this could be I noticed a common theme among what makes our relationship work in spite of some trivial times, whether you are married, in a committed relationship or not I am sure at some point in time you can relate to the good the bad and the ugly of relationship.
And the same thing rings true for business, you see, business has its shares of ups and downs just like any relationship, the key to getting through the challenges is knowing how to navigate the journey and of course having a solid foundation and footing in your biz and your relationship.
So, is your business built on a solid foundation or is it build on hope, quicksand and toothpicks?
Join me for a free training series on the 7 Steps to Create a Multi-6-Figure and Beyond Biz foundation.
There are few things in business that are as important as client/customer acquisition, ie. Sales. I mean when you get right down to it the truth of the matter is that if you don’t have sales/clients/customers you don’t really have a business in the first place.
I wanted to share with you my 5 step process that I have used to magnetize ideal clients & customers to me and keep my business consistently full so I can avoid the feast or famine too many entrepreneurs I speak with are struggling with. This is the same process that I have used to take my business to multi-6-figures in a few short months and you can do the same thing too, if you so desire.
Step 1 – Decide
The first thing you want to do is decide that you want and will accomplish a specific goal or target, once you make the decision, you need to cut off all possibility of slipping back as well, that is definition of a decision, to cut off. It sounds simple yet this is a very important step in the process.
Okay cool, so we make a decision that we are going to for instance, create and additional $2500 in revenue in our business. Declare this, write it down on a piece of paper and keep it where you can see it. As Napoleon Hill says “A dream is just a goal with a deadline” and you are much more likely to reach your goals when you write them down and declare what they are, especially when you do them in public. In fact, why not declare what your goal/intention is for the next 30 days below in the comments section? I would love to hear from you!
Now, we want to adopt a mindset that you can and will do this, trust me, once you make a declaration like this those gremlins in your head start talking and telling you its not possible, you cant do it, whatever, comes up for you, fill in the blank, be prepared for this and don’t let it in.
Here is my 3 step process for reaching any goal/target with ease:
Step 1 – Get clear on what you want, in physical form but also and more importantly in how you want to feel on the inside. Remember, success first is an inside job.
Step 2 – Think it, feel it, be it – visualize what you want and live in the feeling, like attracts like.
Step 3 – Get into action!
Speaking of action, lets get on to step 2!
Step 2 – Position
You need to position yourself as the go to person to help your ideal clients solve a specific problem. Here are some key areas to consider:
- Know who your ideal client is
- Know what problem your ideal client wants to solve
- Know the results people get from working with you
- Know how to price your products and services
From this standpoint you can now position your products and services to attract your ideal clients to you.
Speaking of attracting, that brings me to step 3.
Step 3 – Attract
Now we are really getting into to action and making things happen to speak. Now that you are clear on your positioning allow your ideal clients to be attracted to you.
- Build your pipeline
- Spend time each day marketing your business, even 30 minutes a day will do wonders.
- Identify low hanging fruit
- Identify hidden opportunities in your biz
Need some ideas for client attraction? Click here for 7 strategies to get clients fast, even if you don’t have a list and you are just starting out.
Step 4 – Enroll
Now that you have been out taking action and having initial conversations with people it is time to turn those initial conversations into enrollment conversations. This step is all about inviting people into a structured conversation with you so that you can determine if in fact you can help them solve their problem. Once you determine that you can help them solve their problem its time to enroll them into your product and or services.
If you need help with enrolling clients easily, check out my step-by-step “Insider Secrets to Get Clients FAST! Client Enrollment” system here.
5 – Celebrate
Whoohoo! You did it! Now its time to celebrate your new clients and your hard work and do it all over again! It may seem trivial and honestly I used to skip this step but I found that it is really important, no matter how small the win may seem at the time its important to celebrate your victories so to speak, otherwise what’s the point right?